Figures from the UK government show that the South East of England, which covers such geographic areas as Kent, Sussex, Surrey and Hampshire, has a population of over 8 million residents. The same area has over a quarter of a million businesses which is creating a growth area for web design firms. With a multitude of universities with good international reputations producing a plethora of design students, and Brighton having achieved a reputation as the UK’s digital media capital, the number of web design firms is phenomenally high.
Here are some important factors to remember when carrying out a search for a good web design company in the South East:
Is it what you need?
It is of vital importance to actually understand what you want from a web design company. Before engaging a web design agency or company to undertake the design and maintain your site you should clarify in your own mind it’s purpose. Web sites serve a variety of purposes ranging from online brochures detailing and extolling your companies virtues to full blown ecommerce systems which are part of the core business.
Which companies are appropriate?
You should always investigate a design agency’s work. Before undertaking this investigation you should also familiarise yourself with good practice in web design. This is a complex subject and you should dedicate a reasonable amount of time in establishing in your mind the core requirements. Once you have done this look at various web design agencies work and assess if they have achieved that which good practice dictates.
What talents do they offer?
If your requirement is for an ecommerce website then you should limit your search for designers who have a demonstrable track record in this field. Try to find out how many members of staff these agencies have and what each person skill set is. To create a e-commerce system from scratch requires experienced people who have regularly undertaken such projects and are intimately aware with the issues that surround such systems. Likewise if you demand for a website is for an online brochure you want to limit your selection to those that maybe more skilled in the graphic design side of website construction rather than the technicalities of code that will run on the server. Some web design companies offer other service, including copy-writing, Search Engine Optimisation (SEO) and email marketing.
You will find that many agencies in the South East and in Brighton in particular, special in certain aspects of design. With these tips you should be able to narrow your search down rapidly.
Established in 2002, Switchplane Ltd is a Sussex Web Design company operating in the South East of the UK. Switchplane are capable of undertaking web based projects using a variety of technologies.